Interview: How MaterialCloud Revolutionizes the DIY Industry

Interview: How MaterialCloud Revolutionizes the DIY Industry

MaterialCloud is a completely new tool developed to help home improvement businesses generate high-quality product content effortlessly. The combination of new technologies and process automation used in this product allows Wizart to believe that MaterialCloud has the power to revolutionize the way businesses in the industry produce content.

So today, we asked our Product Manager, Ekaterina Gurina, about MaterialCloud, how it works, what problems it solves, and what potential impact it can have on the industry.

- Hi, Ekaterina! Tell us a bit about yourself and your role in Wizart.

- Hi! I joined Wizart 3 years ago as a project assistant and took on a diverse range of tasks and responsibilities. As Wizart continued to grow and diversify its products, I was promoted to the role of PIM Product Owner and later to Product Manager.

Today, I collaborate closely with cross-functional teams to ensure the successful launch of numerous product lines, coordinating efforts across design, development, and other departments. Additionally, I communicate with clients and customers to gather feedback, identify emerging trends, and continuously improve our products and services.

- What is MaterialCloud? How does it work?

- The MaterialCloud is a new cutting-edge service offered by Wizart that effortlessly generates high-quality digital assets and meta descriptions for any product. It aims to enhance marketing and content creation processes for any business.

The inception of MaterialCloud was a response to the increasing demand from our clients for assistance with digital asset production as they strive towards sustainability and marketing cost reduction. We conducted a thorough investigation, explored additional ways we could assist them in fulfilling their needs, and released MaterialCloud as a solution.

Creating rich content with MaterialCloud is a straightforward process.

Step 1. First, choose a package plan that suits your business needs and budget. 

Step 2. Next, provide us with images and product information, and our advanced algorithms and neural networks will generate high-quality digital assets in record time. 

Step 3. Finally, once your digital assets are generated, you will receive a link to download them.

It’s worth mentioning that businesses can use generated content in any way they like without any restrictions.

- How can MaterialCloud help business owners?

- MaterialCloud offers a range of digital assets for products, including renders, videos, and meta descriptions. So, why MaterialCloud? It is:

  • Cost-effective: MaterialCloud services are significantly more affordable than hiring a professional photographer, design team, or marketing agency. The platform offers various package plans that cater to different business sizes and budgets.
  • Fast: MaterialCloud uses algorithms and neural networks to automate the development process, enabling businesses to receive all their digital materials in a remarkably short time. This reduces the waiting time to release new products into the market, allowing businesses to stay competitive.
  • Sustainable: With MaterialCloud, business owners don't need to waste any more product samples or arrange expensive photoshoots in real interiors. We require only photos and/or videos to reproduce your products virtually, reducing waste and saving costs.
  • Royalty-free: MaterialCloud provides royalty-free content that businesses can use in any way they want, including sharing it with their distributors and retailers. This feature ensures that businesses can make the most of their investment.
  • High-quality content: MaterialCloud uses advanced technology to produce high-quality digital assets that accurately showcase product features. This results in professional-looking content that can help businesses attract more customers and increase sales.
  • Customizable: MaterialCloud offers customizable options, allowing businesses to choose the package and assets that best fit their needs. We can produce digital assets that match the business's branding and style, helping to strengthen its identity.

MaterialCloud can help businesses save time, money, and resources while producing high-quality digital assets that accurately represent their products. Its services are convenient, customizable, and secure, making it an ideal solution for businesses looking to improve their online presence and increase sales.

- How can the content generated via MaterialCloud be used? Is it possible to use it in offline stores?

- As I mentioned before, the content generated via MaterialCloud can be used in various ways to promote products and improve brand awareness.

Businesses can use the digital assets produced by MaterialCloud on their website, e-commerce platforms, social media channels, and marketing campaigns. The content can be shared with distributors and retailers to showcase the products in a visually appealing way.

Regarding the usage of MaterialCloud content in offline stores, it depends on the type of content and the store's specific needs. For example, renders and videos can be displayed on digital screens or used in interactive displays to showcase products in a virtual environment. 

- Why do you think MaterialCloud will revolutionize the DIY industry?

- I believe that MaterialCloud has the potential to revolutionize the DIY industry by providing businesses and individuals with an affordable, fast, and sustainable way to create high-quality digital content for their products.

Rich content is crucial for businesses looking to succeed in today's digital age. Consumers are increasingly turning to online platforms to research and purchase products, and high-quality digital content can make all the difference in capturing their attention and driving sales.

Visual elements such as images, videos, and 3D models help showcase a product's features and benefits and can provide customers with a more immersive and engaging shopping experience. Additionally, high-quality digital content can help to establish a brand's identity and differentiate it from competitors.

With MaterialCloud, businesses can take advantage of the benefits of rich content without breaking the bank or investing significant amounts of time and resources.

We’ve already received extremely positive feedback from our first clients, stating that it is a real game-changer in the process of rich content creation. This highlights the potential impact that MaterialCloud could have on the DIY industry and beyond.

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