According to research by MDG Advertising, product images with high-quality visuals and a professional appearance can increase conversion rates by up to 300%. When used strategically, the content generated by MaterialCloud can meet these requirements and deliver impressive results.
To fully leverage the benefits of rich media, it's important to understand how and where to use them in your marketing efforts. In this article, we'll provide you with nine ideas on how to effectively use product renders in both online and offline marketing.
So, without further ado, let's dive in!
How to use product images online
Growing online sales is one of the biggest trends in the DIY industry. Over half of the purchases start online in one way or another, making online presence and digital marketing essential for any business. Unique product images can be used not only for your e-commerce website but also for ads, social media, emails, and marketplaces.
Let's take a closer look.
#1. Website
MaterialCloud is the easiest answer to the question of how to create product images for an e-commerce website. 3D product renders can be used on Product Detail Pages (PDP) as the main product image, showcasing the product from various angles or in different color options. High-quality images provide a clear and detailed representation of the product, enabling potential customers to make informed purchasing decisions.
Here is an example of how it may look like:
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#2. Online banner ads
3D product images can be a powerful tool for creating eye-catching online banner ads. The detailed representation of the products in high-resolution images can help capture the attention of potential customers and make your banner ads more engaging and effective.
In addition to the visuals, you can add a catchy heading and compelling call-to-action text to encourage users to click on the ad, visit your website, and potentially make a purchase.
#3. Social media posts and ads
Social media is a great place to demonstrate your products in real-life situations. Room shots generated by MaterialCloud can be a helpful tool in creating content for social media platforms as they showcase your products in an interior setting. 3D-rendered product images can be used in posts, stories, and ads to attract attention, generate engagement, and stand out in a crowded social media feed.
#4. Marketplaces
The content generated by MaterialCloud meets the requirements of popular marketplaces such as Amazon and eBay. Using product images in these marketplaces enhances product presentation and increases visibility. Consistent product visuals across platforms can also help establish a professional brand image and drive sales.
#5. Email marketing campaigns
Finally, you can incorporate product images in your emails and create visually appealing newsletters, promotional emails, and product updates. Product renders can be used to showcase new products and highlight their features in 3D. By including high-quality visuals in your email marketing, you can capture the attention of your subscribers, encourage them to navigate to the website, and increase conversions. Using product renders in your email marketing can enhance the overall effectiveness of your campaigns, increase open and click-through rates, and ultimately drive conversions.
How to use product images offline
On the other hand, the home improvement field is still primarily led by offline sales, so traditional marketing tools and approaches play a significant role. The good news is that MaterialCloud content can also be used to prepare offline promotional materials. Ads, printed materials, exhibitions, and even packaging can benefit from high-quality product renders.
#6. Offline ads
Product renders and room shots can be used in offline ads, such as highway banners, to create impactful product showcases, promote special offers, build brand awareness, and generate interest from passing drivers. Just add a phone number, QR code, address, or arrow showing the direction to your showroom, and prompt drivers to take action, increasing the chances of conversions.
Here is an example of how it may look:
#7. Printed materials
Another way you can use visuals generated via MaterialCloud offline is by incorporating them into various printed materials such as brochures, catalogs, flyers, posters, and other print ads. Product renders can be utilized to create visually appealing and informative content, enhancing the overall effectiveness of your marketing materials.
#8. Exhibitions and events
Product renders can be used in exhibitions to showcase your products in a realistic and attention-grabbing way. They can be printed as large banners, integrated into the stand design, or used in digital displays to attract visitors to your booth and create a memorable experience. Incorporating high-quality product renders into your exhibition materials can help you stand out from the competitors and make a lasting impression on potential customers.
#9. Packaging design and post-sale marketing materials
The last way of using product images from your MaterialCloud pack we want to mention is by incorporating them into packaging design or post-sale marketing materials such as assembly guides and instructions. High-quality product renders can enhance the visual appeal and professionalism of your packaging, as well as provide clear visual instructions for assembly or product usage. This can help create a positive customer experience and reinforce your brand image even after the sale is made.
In today's competitive market, high-quality product renders generated through MaterialCloud can be a powerful marketing tool for businesses. From online presence to offline promotional materials, product renders can be utilized in various ways to enhance product presentation, engage customers, and drive conversions. They can help you create a cohesive and professional brand image while providing valuable visual information to potential customers. By strategically leveraging the benefits of product renders, businesses can achieve impressive results and stay ahead in the ever-evolving world of marketing.
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